Interactive Menus for Restaurants
More and more quick service restaurants are switching to interactive display solutions. These solutions are digital signage setups that display the menus on TV screens. There are many reasons why a digital menu can save costs and raise sales.
Upselling
As a restaurant nothing can be more frustrating than trying to upsell a product without visually showing it to the customer. Having a written menus in front of you is one thing, but seeing the actual dessert or high-margin item that is being upsold takes it to another dimension. The main idea is to either have a screen dedicated to advertisements of items that are to be upsold, or have all of the screens switch to a video wall that shows the product. Either way it is much more effective than having something written on a board. Digital signage has the advantage that images, video, text and more can be displayed right on the screen. This allows to show the customer the product before they buy it.
Quick Modifications to Menus
Menus are never constant. In the restaurant industry more items are added for special holidays, prices are changed for certain days or events and sometimes an item is deleted as well. Either way the change can be quite a hassle. If it is a print menu, all pages that have been modified have to be re-printed, which can become very expensive in a multi-restaurant setup. Changing to a proper digital setup will alleviate all these expenses and allow you to make modifications for a single event. Something that would never be possible with a printed menu setup.
Digital Signage allows you to log into your web interface and make changes from there. Whether it is a price level change, adding/deleting an item or changing the background. All this is possible with digital signage. What was once a boring menu board is now an interactive and easy to use solution.
Captures Attention
Someone walking past your store should look through the window and be intrigued. The reality is that the human attention is easily captured by moving images. That’s why a running TV in the background is such a distraction. Digital Signage has that same effect. Since images and videos can be animated on the screen to capture attention, it can be made easy to read, while being attention grabbing at the same time. The screens also do not have to only be restricted to the ordering area. Putting a screen that has the latest news in your lobby will also grab the attention of your guests. With the occasional advertisements for your products you can upsell your products while serving your customer with some interesting news.
Get in Touch
Looking to revamp your digital menu, or do you want to make the switch? Let us design a solution for you that will fit your budget and requirements. Feel free to contact us with any questions or comments. You can call us at any time at (403) 477-4800 or email us at [email protected].
