Have you ever wondered why a certain product may not be selling? With heatmapping analytics, this becomes a case of the past. Heatmapping analyses the entire foot traffic through your store, and will create a map based on the most accessed areas and least accessed areas in your store. This can help optimize product placement, to up-sell high-margin items, but also shows that some areas may not be accessed by your customers for certain reasons. The video footage collected in conjunction with the heatmapping solution will show you everything you’ll need to know.